3 Ways Your Social Media Needs To be Like Chai

Ever since social media channels have invaded the web world, marketers all over have been drawn to their charming potential. Although it’s extremely crucial for your brand’s survival, being constantly active on these channels alone won’t automatically make you successful. Social media is a constantly evolving platform and you need to know how to properly leverage these platforms to your advantage. 

Here’s a tip: think of your social media strategy like you would about chai and half your battle is won!

1. It Is Best Served Piping Hot

Sometimes the best social media ideas come to you when you least expect them. For example, the news about Yuvraj Singh’s retirement or the final season of the epic GOT series generated a lot of memes on social media. Trending topics like these are a great way to capitalize on topical content and keep your audience engaged. 

For this, you constantly need to stay up-to-date with the latest marketing trends and apply them to your brand. A less time-sensitive way to stay topical is by referencing a big event that is either coming up or currently happening, such as the much-anticipated ICC World Cup 2019. Even though the window of opportunity for such content is limited, it is better than recycling the same posts and making your social feed start to feel like Groundhog Day. 

     2. A Little Spice Goes A Long Way

There are quite a few key factors that go into what makes a brand “followable” in the social media realm. 

Let’s brood over this point from our own personal perspective — why would you ‘like’ or follow a certain brand on social media?

• They share valuable, informative content that appeals to your needs and interests 
• They give you access to giveaways, promotions or even coupons. 
• Or they could just be witty or ridiculously funny.

The honest truth is that the best brands are a combination of all of the above. But we’d like to take a stab in the dark and say that most of you are following a brand simply for its entertainment value *guilty as charged*.

In a world run by bots, humanized content speaks much more strongly to the people. When a brand gives its audience a straight tickle to the funny bone there is a 49% chance that they will share that post. This is primarily because you’re giving your audience something to relate to, thereby increasing trust and brand’s social media horizon. 

But before you pull out your copy of “101 best jokes”, take a look at the brands that have already mastered the art of comedy through social media. They don’t just give their audience a cheap laugh, but rather connect with them on a personal level.

Beware of political or potentially sensitive topics though. There’s nothing worse than dealing with a social media PR nightmare when you were just trying to be amusing.

    3. Folks Like It Their Way

The ultimate goal of building a brand presence on social media is to convert your visitors into customers – and if that doesn’t occur, then your marketing efforts are fruitless.

Now there could be a million reasons behind this, but the most likely reason could be that you’re not tailoring your content to suit your buyer’s persona. To get this right, you need to understand your audience as well as you understand your own business.

To help you out, we’ve narrowed down a few points for you to consider:

• Demographics – The age group, general location, employment, income level etc.
• Preferred social network – The social media channels through which most of them are likely to follow your brand
• Pain points – The problems your customers are looking to solve

And if brewing tea isn’t your forte, don’t worry, cause Creometric has established itself as the masters of the game. With our wide area of expertise and unending dedication, we’ll set you up with a strategy that’s bursting with flavour in no time! 

If you would like to know more about the services that Creometric has to offer or would like to have some charcha over a cup of chai, click here.