Back in the day, horizontal videos filled our TVs, computer screens, YouTube players, perfectly. But as smartphones gained increasing popularity and gave people accessible videography equipment, a swelling wave of vertical videos arose.
The Growth Of Vertical Videos
Online platforms have no doubt been feeling a little taller. In 2010, vertical videos were a fringe pursuit representing only 5% of multi-platform viewing time. In 2015, that exploded to 29% and today, 35% of consumers view content on vertical mobile devices.
To many people, Snapchat’s Midas touch made vertical relevant. It’s 100 million users consume troves of vertical content. Another key turning point for the vertical-video format can be attributed to some of the hottest social media apps on the planet – Instagram, Facebook, and Youtube. Apps like Periscope and Meerkat were built with vertical in mind.
Image Courtesy: Media Radar
Why The Big Rush Towards Vertical?
Filming vertically comes naturally to the millennial and Gen Z audiences. Seeing as phones are naturally oriented vertically, it becomes unfulfilling to watch a tiny video squeezed awkwardly into the phone’s vertical frame and awkward to flip the phone horizontally.
Vertical videos on the other hand naturally fill a mobile screen thus allowing us to eschew phone-turning. Also, vertical videos take up the entire screen, thus making the entire experience more engaging and immersive.
According to a recent news article, a huge chunk of the video-watching traffic in India is bound to go through mobile devices.
Vertical Videos In Advertising
Experts say that with people favouring vertical content, marketers have also moved onto vertical videos. And with the arrival of DOOH (Digital Out Of Home) Advertising, advertisers now possess the ability to be dynamic with their chosen creative. This has proven one thing, vertical videos are not just here to stay, they’re here to take over!
Want vertical videos that don’t disappear in 24 hours? Check out Creoplay, which brings longevity and allows brands to showcase a collection of videos that tell their story through vertical content. Learn more here.