The world of digital marketing is constantly evolving. Which means that digital marketers need to constantly come up with new strategies to ensure that their clients’ brand always stays on top. That being said, they have to stay up to date on any trends that will help raise their search optimization game, improve rankings and get more organic traffic. Below are four SEO trends to look out for in 2019 and Creometric, the digital marketing agency under Nordic Intent’s banner, will definitely make a note of all of them.
Voice search is becoming a go-to tool for a lot of people
With voice search, anyone can access the Internet for information. Artificial Intelligence technology has given us virtual assistants like Siri and Alexa to assist with our searches on the World Wide Web. In fact, experts have pointed out a number of reasons for voice search being the future of digital marketing, such as:
- Voice being quicker than typing.
- People can get quicker answers when they ask a question.
- It is easier to do a voice search when one is on the go.
- More people have begun to use voice assistants in their daily lives which has made it much easier to get more specific results via voice search.
Video Content Optimization
There is a strong belief that video content is the future when it comes to digital marketing. However, video optimization is not as commonly practised as website and content optimization. There are a number of ways in which this can be remedied in order to make sure that a client gets direct SEO benefits in search engine results pages (SERPs) which are:
- Designing videos with a proper goal in mind to attract the right target audience.
- Creating a strong Call-to-Action along with a lead-capture such as an email gate or an end-of-video contact form.
- Adding key information for SEO purposes such as keywords and descriptions, transcripts and multi-platform promotions.
- Analyzing the video’s performance and planning future content based on the analytics.
Mobile first indexing
Due to the fact that almost everyone uses a smartphone today, statistics say that approximately 50% of searches are made via Google. In 2018, Google even announced that they have fully rolled out the mobile first index. Mobile first indexing basically means a website’s mobile version will also be taken into account for ranking in the search engine result page rather than just the desktop version alone. Therefore, it will be of utmost importance to ensure that both the desktop website and the mobile version have a responsive design and offer a great user experience.
Moving beyond Google Search
While Google has always been the go-to for searches on the Internet, studies have shown that a lot of people have tapped into alternative search sites as well. With the potential that these kinds of search sites have, digital marketers need to find a way to connect with these searchers as well as collect the additional data generated.
As one expert states, “If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things. Strong brands are becoming multi-faceted, ranking more than just websites. Strong SEOs need to do the same thing.”
Looking forward in 2019
2019 has just begun and will be an exciting year for the entire Digital Marketing industry as it evolves. The Creometric team is constantly looking for ways to boost their clients’ brands which will in turn increase revenue for them. Following these SEO trends will undoubtedly show positive results in regards to the clients they handle on a daily basis.