The prosperity of a start-up depends not only on the idea. Even though there is no sure-shot recipe for success, there is still a lot we can learn from them. The path of a start-up is always lined with unprecedented hurdles but only a successful manager will be able to steer through these hardships and accept them as a part and parcel of the adventure in the long run to achieve their goal. Some start-ups succeed extremely well while some others remain stagnant or fail. On the other hand, some are lucky enough to secure additional funds. Listed below are 5 of the most successful start-ups in the world and the lessons we can learn from their success stories.
1) Airbnb – Create An Ideal That People Not Only Like, But Love.
Airbnb is an American start-up that provides lodging opportunities to travellers, across the world. Customers can either lease or rent cottages, apartments, hostel beds etc. on a short term basis for an affordable price and with state of the art facilities. During his struggles, the founder of Airbnb, Brian Chesky was advised to come up with an idea that people not just like but also fall in love with. This way the potential customers will spread the word and direct even more customers to the business. Their belief in the method of expanding business through word of mouth has really paid off in turning them into one of the most successful start-ups the modern world has seen!
2) Uber – Make Use Of The Opportunities You Have In Hand, As Much As You Can.
The rise of uber taxis worldwide have made people’s day-to-day lives so much easier. Today it is amongst the world’s leading on-demand taxi booking apps and among the most successful start-ups. The creators of Uber had only one thought in mind when they came up with the idea and that was to find a solution to their customers’ problem – to find a safe and affordable ride with a simple tap of their phone. With Uber, people have to no longer wait for hours to get a taxi nor do they have to worry about being charged exorbitantly. Once only a chauffeur service, Uber now also provides food and flower delivery services and on-demand private helicopter services.
3) Atlassian – Follow The Vision And The Money Will Eventually Catch Up.
Atlassian has been building business software for companies like Jiri, Trello and Confluence. Their motto is to chase the dream and not the money. The money will eventually start chasing you. Their belief is that building and maintaining the right work environment can heavily influence the employees’ ability to work and can lead to the success and growth of the organisation.
4) Pandora – Strive To Be Different, That’s The Only Way You’ll Ever Matter.
Music related start-ups seem to be sprouting from every nook and corner of the digital world nowadays. So what makes Pandora so different? Pandora is a personalized music app that automatically generates a playlist of your favourite music to tailor suit your taste. It keeps a track on your taste in music and uses this to lead you to new songs that you may like. Users can even provide feedback and reviews on the tracks and the app uses this information to alter its database. This allows users to have a unique musical experience.
5) Voxy – Cut Your Coat According To Your Cloth.
Learning a new language is not particularly easy and English is a global language that could take you across borders. Voxy is a mobile app that allows Spaniards or Spanish speaking individuals to learn English through daily life experiences. It has garnered quite a lot of crowd following. The makers of the app could have chosen to incorporate other language lessons as well but instead decided to focus upon only one and this has helped them expand in that niche area.
Each of the above-mentioned start-ups has a different success story to tell and a different lesson to teach. Following their footsteps could help you to join their ranks.
Nordic Intent also has programs that hand-pick early-age startups and provide them with a co-working space as well as give them access to investors and potential customers. Check out some of the projects Nordic Intent has on-boarded.