The ultimate goal of every business is to attract an ideal customer base. According to the latest Doing Business Report (DBR, 2019) released by The World Bank in New Delhi, India has improved its rank by 53 positions since the last couple of years on the Ease Of Doing Business Index. However, if you are only just starting out with your business venture then you might not have the necessary funds to invest in a full-fledged marketing strategy. In such cases, you might have to resort to using creative and out of the box marketing ideas to promote a small business. Here are some tips to successfully market your business on a shoe-string budget, all they require is a little more time and tolerance.
1. Focus Your Drive and Attention Towards A Target Audience
It is important that you know the audience you have to cater to, their preferences, expectations and how you can fulfil their requirements. Also, do not seem too pushy towards your customers or they just might run away. There are several online customer gathering platforms such as Groupon, Scoutmob, LivingSocial etc. that could help you to paint smoothly across the blank canvas of potential customers. Respond to positive as well as negative reviews. A quick response time displays a commitment toward customer service.
2. Invest In An Intensive Social Media Plan
Leverage the use of the internet to digitally market your products and services. Create business profiles on popular social media pages like Facebook, Twitter, LinkedIn, and Instagram. Hire someone to regularly update these profiles and keep the followers engaged. This is a lot cheaper than traditional advertising methods such as TV, newspaper and radio advertisements. The more frequently you post updates, the better will be your popularity and assured customer loyalty. Customers can even provide reviews and feedback that can help you to improve your services. Follow successful industries in your field of work and notice the content quality and frequency of their posts.
3. Make Sure Your Company Is Listed In Business Directories And My Google Listings.
Apart from the internet, buyers also look through B2B directories for vendors and dealers. Some popular business directories are the Indian Yellow Pages, IndiaMart, Trade India etc. Online directories such as Just Dial and Get It allow you to connect directly to customers and to list your services for free. Google is one of the topmost search engines that users employ. So getting your property listed on Google is extremely important for your business. Add your contact information, location, business hours etc. to make it easier for customers to find you.
4. Attend Networking or Marketing Events.
Expos, events and meetups are an excellent way to personally interact and influence potential customers. So be on the lookout for upcoming events in your city and register yourself. Most of them are absolutely free and attract a lot of customers which makes it a great way to interact with other businessmen, consultants, resellers and distributors. They are very supportive of entrepreneurs, start-ups and encourage new concepts and ideas. So if you own a business that’s still in its growth stage, make it a point to visit these networking events.
5. Optimize Your Website And Its Content.
Nowadays, before buying any product or service, the first thing that any person does is collect as much information as they can from the internet. Then they will browse through the net looking for vendors that sell these products or offer these services. So it is extremely important that you maintain an online presence. Regularly update your website content with trending keywords. You can hire a professional to optimize your website so that it ranks among the top web searches.
The above-mentioned strategies may not always work at the same pace for everyone so it is important to be patient especially if you are not willing to splurge.
Nordic Intent is a consulting firm for startups and young businesses, and follow a strategy-first approach when it comes to dealing with any client projects. A great strategy will help you in every interaction you have with your prospects and customers as well as in communicating more effectively with your market.