Every real estate developer’s major focus is selling their properties, and the focus of Models Real Estate Developers – one of the best real estate developers in Goa – was nothing different.
This real estate company has been around for more than 3 decades and is well-known for its luxurious apartments and villas across Panjim, Goa. While they were doing quite well in terms of sales through offline marketing, they soon realized that there was something lacking in the marketing arena when compared to their competitors – Which they eventually came to realize was digital marketing. That’s where Creometric – a digital marketing agency in Goa – came into the spotlight and generated a whopping 600 leads in 6 months!
So what kind of strategy did Creometric use to generate such a huge number of leads?
In our experience, for most real estate developers, the digital medium works extremely well. We have seen that for some of real estate developers, over 1/3rd of their sales come from the digital medium – and hence we strategized a digital plan executed every bit of it.
1. Optimized the landing page
Having an optimized landing page opens the door to potential leads.
We made sure that:
– The landing page had key information that a user would want to read
– It specified the project details of upcoming, completed and featured projects with links to further details
– Added a form, so that the chances of the lead bouncing off the page is minimal
– Optimized the page speed, images, added relevant meta tags, H1 tags, and the required on-page SEO was done.
The changes went live by March end and Creometric monitored the traffic over the next 3 months. During this period they made sure to focus on off-page SEO activities.
The result –
- Traffic increased by 40.95% and kept increasing with an increase in the number of leads
- During the last 6 months, there was a drastic increase in traffic, which indicated that the marketing strategy was working well.
A comparison for the same time period shows that digital marketing is a big boost to any brand. The 2017 chart data is where no digital marketing was being done and 2018 highlights the growth after digital marketing activities started.
Do we say anymore?
2. Optimized Ad Campaigns
Once they saw the traffic increase and users spending a good amount of time on the site, they built ad campaigns on Facebook and Google. Executed several campaigns during the last 6 months and analyzed what worked the best – Performed a/b tests to check which ads worked well and optimized the ads based on how users were interacting with the website.
All these strategies increased the number of leads even further. The lead response was great with some converting in a span of 2-3 months! This is an indication of quality work = quality leads.
Here are two ads that Creometric put up for them –
While working on the website and the ads did a whole lot of good, Creometric made sure they kept all of Models’ social platforms active and engaging.
3. Social Media Marketing
All of these efforts have generated 600 leads over the last 6 months. We are proud to say that Creometric has successfully driven a good number of leads thereby driving sales for Models real estate through their expert digital marketing strategies.
The success of this digital marketing campaign has shown that Creometric can and will continue to do great things for the Models Group in the future.
Does your brand require a digital boost? Looking for a digital marketing agency in Goa? Without batting an eye we’d definitely recommend Creometric – a digital agency that lifts your brand to greater heights!