Free marketing tools need not necessarily be the best ones. Same way, not all the best marketing tools are free. There are some tools that are an absolute must-have for entrepreneurs who have launched startups.
In fact, these tools are purposeful to digital marketers, CEOs, Project Managers, and Admins as well. Startups are all about getting tasks done one the go, when it comes to marketing. Although these tools can help get targeting, content creation and analytics done better, the strategy and implementation is all dependent on the individual using these tools. Nothing can replace that.
Let’s dive in to learn a bit more about the most effective marketing tools that can help startup entrepreneurs improve productivity.
Marketing Tool #1 – Google Analytics
Started in 2005, Analytics by Google is one the most reliable and well recognized free analytics services. Used by thousands of digital marketers and CEOs, it has set a standard in web analytics, and personalized targeting.
Every back-end developer needs to know how to add the Analytics tracking code in a website back-end. Most of the features are available for free, which again makes it easily one of the best digital marketing tools to include to your repertoire.
Marketing Tool #2 – Keyword Planner
The Keyword Planner is a combination of Google AdWords Estimator Tool and the Keyword Tool. It contains everything that relates to keywords.
SEO specialists and experts love Keyword Planner and we love it too. You can estimate traffic volume, top ranking keywords, and try a variety of options.
Marketing Tool #3 – BuzzSumo
Buzzsumo allows digital marketers to view valuable content that is trending. This helps them to come up with strategies to use trending topics to build a brand or reach a selective audience.
Just add in a focus key phrase and Buzzsumo gives you a delectable list of popular posts (that obviously relate to your niche). It is the sumo in terms of trending topics and news.
Marketing Tool #4 – Hootsuite
Struggling with posting company updates on social networking sites? Hootsuite gets you organized in a hoot.
Hootsuite is relatively ancient and first came up with a solution to integrate all popular social networking platforms. It saves plenty of time, especially for digital marketing managers in scheduling multiple and relevant posts in a day.
The free plan of Hootsuite allows you to manage three social media profiles. You also get a 30-day risk period.
Marketing Tool #5 – Boomerang
It is a fantastic tool for email marketing. You can easily monitor full-email campaigns on the go. A close competitor to them would be Mailshake, in terms of ease of use.
Boomerang is a Gmail plugin, which lets you schedule outgoing emails. The same email ‘boomerangs’ back to you if you get no reply from the recipient. So, follow up tracking is solved.
You can integrate social media accounts, with numerous reports helping you personalize the marketing experience for the recipients.
Marketing Tool #6 – SEMrush
SEMrush is a powerful digital marketing tool that can help you dominate your competitors. Through its niche SEO and search ranking features, you can track what your competition is doing and beat that.
SEMrush helps you analyse competitor websites, uncover backlinks and monitor traffic for crests. It has been voted as the Best Keyword Research Tool by multiple experts.
Marketing Tool #7 – SocioBoard
SociaBoard as you must have guessed, is a tool that lets you manage numerous social media platforms through one dashboard.
Your social media advertising endeavours get a massive fillip as you can monitor trends, work on relevant content and try to #trend higher.
Marketing Tool #8 – Canva
Canva is free, simple and a breeze to use. Even non-graphic designers can create Instagram stories, info-graphics, visuals, and presentations through Canva.
Some features are free while some cost a lot. The best part is the numerous templates that you can avail for free as well.
Marketing Tool #9 – Slideshare
SlideShare is the biggest slideshow software there is. You can call it the ‘YouTube’ of PPT presentations.
With over 130 million plus page views, it is easily one of the most visited presentation platforms. SlidesShare also lets you publish documents, webinars, videos and PDFs.
You also get a bit of editing freebies for adding effects, music, transitions, and images.
Marketing Tool #10 – Rapportive
Rapportive helps you build a rapport with your Gmail contacts. It allows you to send your social media information in an email, thus giving your social media marketing a push.
It is a free blogging tool that lets you work on Gmail and social media collectively.
If you are a budding entrepreneur and struggling to manage your digital marketing, we can help you manage them better.
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