For the last six years, Media Promotions Pvt. Ltd. has been organising the Goa Food and Hospitality Expo. This year, the Expo kicked off on 23rd August and went on till the 25th.
This annual three day exhibition is the one stop for all things related to the food and beverage industry. It serves as a meeting point for a plethora of brands from India and beyond and is the perfect platform to showcase their products and services. With an audience comprising of the industry’s foremost hoteliers, restaurateurs, chefs, food and beverage directors, managers from all over India, this is one event that sees all the prominent people of the hospitality industry in one place.
While Creometric was the digital partner for this Expo, the entire buzz around this event was created by an event management company called Event-Bazaar. Along with Foody Breaks Academy, Event-Bazaar organised back-to-back activities like a food startup panel discussion, a catering quiz for star hotels, mixology classes, a competition for Goa’s best bartender and an elegant bed making competition, all ensuring that there was a steady inflow of people related to the hospitality Industry. This year, a special competition called Purchase Boss was organised exclusively for purchase managers.
An entire day was dedicated to the catering fraternity, starting with a panel discussion on innovations in the industry to special catering awards. Event-Bazaar and Foody Breaks Academy have been associated with the Goa Food and Hospitality Expo for the past three years, and have worked together in conceptualizing the various activities. Along with handling these events, Event-Bazaar also conceptualised and created the official stall for Goa Tourism, which was one of the highlights of the Expo.
On the advertising front, Creometric stepped in as an established digital marketing agency, by turning digital partner for the Expo. Creometric provided a comprehensive digital solution for the Expo; right from handling paid marketing to managing their presence on social media platforms like Facebook and Instagram. The digital marketing campaign that was conceptualised and executed by Creometric lasted two weeks and reaped tremendous benefits. The figures speak for themselves:
Impressions (a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page): 3,58,390
Engagement (The number of times people have engaged with your posts through likes, comments and shares and more): 23,024
Conversions (in terms of footfall at the Expo): 4,000+
The digital space has a massive reach, allowing one to connect with a variety of consumer bases, often at a fraction of the cost compared to traditional media. No matter the product, campaigns can be designed to effectively disseminate it across the digital space. This is what Creometric excels at and has time and again proven their mettle in establishing brands in the virtual space.
To know more about Creometric, visit their website.