In recent years, Goa has seen many fashion collaborations take place, a lot of them with big names from the fashion industry. The buzz and energy created are on a different level altogether with attendees trying to make sure they have front row seats to such events.
One famous designer, coming from the quaint village of Colvale in North Goa is Wendell Rodricks. A veteran of the fashion industry, his designs are unique and inspired by Goa and India. His first collection earned him the title of ‘Guru of Minimalism’. This was made even more evident in the first-ever collaboration with Creometric, a digital marketing agency in Porvorim, that helps clients across Goa and India to build their brand, engage with their clients and help them increase their revenue.
Wendell’s protege Schulen Fernandes, recently launched The WOW Factor Collection for Wendell Rodricks in Delhi – an event for which Creometric collaborated with Schulen and Wendell. Every detail plays a part in fashion, from the outfits to the models and even the background. To ensure that everyone felt the true effect of the Wow Factor collection, Creometric was asked to create a backdrop to that would serve to make the brilliant hues of the garments stand out. This collection was a celebration of the energizing freshness that both spring and summer bring and were incorporated into Schulen’s designs.
The Creometric team worked closely with Schulen to create a stunning backdrop based on a photograph that both Wendell and Schulen liked. It wasn’t easy but the team not only replicated the image but also turned it into a moving work of art for the show.
From a still image, Creometric created a series of screens that spun in slow motion and mirrored each other throughout the show. This was made possible through the use of motion graphics. The screens were created in stark colors and had to spin slowly so as to not distract from the collection.
The Lotus MakeUp India Fashion Week Spring-Summer 2019 took place at the Jawaharlal Nehru stadium in Delhi between 10th and 13th October. A high energy event, the Wow Factor collection was presented on 11th October 2018. Everyone loved the collection and was in complete awe of the superb and professional job done on the backdrop by Creometric.