Caleb Fernandez (co-founder, CreoPlay) attended the recent BNI Titans meet where he spoke about the benefits and potential of digital-out-of-home advertising.
A cloud-based video advertising network, CreoPlay makes use of TVs which are the output device of the display network. CreoPlay screens boast of a dynamism and flexibility that print displays simply don’t have.
Through its proprietary SaaS-based advertising, CreoPlay deploys high-quality advertisements in real time to its network. SaaS (software as a service) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the internet. SaaS is the future of advertising and is growing five times faster than traditional advertising.
Caleb laid emphasis on how CreoPlay is transforming the face of outdoor advertising in Goa with its potential to reach a mass medium. Since the amount of time spent outside of homes is increasing, it maximises the reach of more active customers. It eliminates the middleman, offers cheaper advertising rates, increases brand visibility and can deliver a high return on investments.
“CreoPlay has a network of 30+ digital screens and is growing quickly. Through these, there is access to an audience of almost a million people monthly. We offer brands a platform where they can get more creative and expressive, which in return given them more attention among consumers”, says Caleb.
The cost per thousand impressions for outdoor advertising is far greater than other forms of advertising media. This is one reason why out-of-home advertising is considered as high value at a low cost. With the advancement in advertising technology over recent years, it is no wonder that brands have started to shift from traditional advertising to digital-out-of-home advertising. It is considered the second fastest growing medium in advertising.
CreoPlay aims at helping brands in Goa get noticed and reach their highest potential with its powerful digital-out-of-home advertising platform.
To know more about CreoPlay, visit their website.