Knowledge sharing sessions, aptly called CreoTive Saturdays are going to rule the roost every working Saturday at Creometric. The sessions were started with a simple philosophy in mind, “two heads are better than one”. Creometric had its first session last Saturday.
The Creative Head at Creometric conducted a session on the basics of designing artworks specific to digital marketing. He shared some interesting and highly useful tips that can be utilised in day-to-day designing. A simple process is to be followed when designing:
- Create a detailed brief
- Research the client’s ecosystem (this includes their audience, trends, competitors, etc.)
- Brainstorm
- Create moodboards (arrangements of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept)
- Sketch mockups (this helps save on time and keeps reworking the design over and over again to a minimum)
- Design
- Implement revisions
- Deliver the final artwork
A format for the naming the files so as to avoid confusion was also suggested, which will help in being more organised and avoid confusion with regard to the name of the client, design, date, number, etc.
The Creometric team also got the chance to familiarise themselves with a concept called the golden ratio. The golden ratio (symbolised by the Greek letter “phi”) is a special number approximately equal to 1.618. This is a recurring figure often seen in nature, geometry, art, architecture, etc. The golden ratio is derived when we divide a line into two parts so that the whole length divided by the long part is also equal to the long part divided by the short part. To summarise, the closer the design is to the golden ratio, the more pleasing it is to the eye.
The CreoTive Saturday sessions are to become permanent fixtures on Creometric’s weekend schedule. The first session was a great start, and has left the team eagerly looking forward to the next one.