We all know that Digital Marketing (DM), although has been existing since a long time still continues to grow tremendously on annual revenue. It has been known as one of the best methods to boost your ROI for your business. So if you’re wondering about DM and the several reasons behind its rapid growth, following are some digital marketing growth hacks to help a startup move forward.
Keep your content game strong
Content marketing and SEO is not only one of the best ways to attract traffic but it is also free! When used in the right way, you can target the right traffic to your website to convert hits to paying customers. Most startups feel that competition is high, and they are unable to compete for keywords for their website.
One option for this could be to include long-tail keywords more than short-tail keywords. No doubt the search rate for these long-tail keywords would be small, but you can write 5-10 articles like these.
The cumulative traffic that you will garner from all the keywords will be more than the short tail keyword. Your investment in content targeting all the keywords will have an ROI for a long time to come. Just make sure that you are creating good quality articles that provide value to the user.
Make use of Facebook Pixel
Never run an ad to drive clicks to your website or landing page, when you are running ads on Facebook. Install Facebook Pixel on your website and set up Custom Conversions.
The Facebook pixel is a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for ads, and action on your website.
Always run Facebook campaigns with a conversion goal. Your conversion goal could be the purchase of a product or a form submission. Make sure that you have Facebook Pixel installed on all the pages of your website and set up the custom conversion with the target being a page that follows form submission.
Google dynamic search ads
Usually, most people run search ads or display ads on Google. When you are driving traffic to specific pages to your website using Google Search Ads, your CPC(Cost-Per-Click) will be quite high. Your quality score will be low if your page is not a content page.
If you have a blog (which you should), you will have a lot of content pages that already rank on the organic search result pages. These pages will surely have a high-quality score if you run them as ads on Google ads. However, if you have hundreds of content pages, you will be unable to write ad copies for each page and URL.
Google picks up pages with the highest quality score, this drives a lot of traffic to your page from search. If your articles do not rank on the top for most keywords, you will be able to get high-quality search traffic to these pages from Google paid search ads. The Cost per click(CPC) for these clicks will be very low as the ad rank of these ads will be high due to your content-focused pages. This will bring you high-quality traffic that is measurable.
Keep the communication active
You need to follow up, once you generate leads. Usually, it is difficult to follow up manually on all the leads that you generate. You can call the hottest leads from your sales team, but the remaining leads need to be engaged using marketing automation.
An email follow-up sequence is one of the best ways to follow-up on automation. Create a drip marketing sequence that has a series of emails to engage your leads. Your emails should have information about your products, customer testimonials, the reputation of your company, the story behind the brand and the valuable content that is useful to your audience.
Create multiple Lead Magnets and Funnels
A lead magnet is an incentive that usually marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital content(downloadable), such as a free PDF checklist, report, eBook, whitepaper, video, etc.
Most of the time, brands have only one lead magnet which encourages their website visitors to give their contact information. You surely can have multiple lead magnets with multiple follow-up sequences.
You are going to attract multiple sets of audiences when you have multiple lead magnets. You might miss out on a large portion of the audience if you just have one lead magnet.
While most people assume digital marketing to be a simple and easy game, there is a lot of research, time and strategic planning that goes behind making profits using the digital medium. While some may think they have the bandwidth to do this themselves, it’s best you consult an expert to know where you stand.
In case you landed up on our blog wondering how to boost your ROI through digital marketing, Nordic Intent has its very own digital marketing agency, Creometric which is a full-service digital marketing agency in Goa. They create customer experiences that are personalized and dynamic, while continuously harvesting digital data to optimize relentlessly for client success. In case you’re looking for a review on your company, contact them for a free consultation or log on to their website to know more about their digital marketing services.