Goa’s got everything – the sun, sand, beach and more importantly, good food. Goan food is delicious, mouthwatering and acts as a natural magnet to attract foodies. It is this love that brought about the inception of the Goan Culinary Club. The culinary club takes the initiative to actively promote Goan cuisine and improve the standard of Goan food.
It serves as a platform to help, discuss and share ideas within the Goan hospitality industry. The Goan Culinary Club consists of top chefs from starred hotels as well as standalone restaurants across Goa. With the objective of taking Goan cuisine across the world, Creometric will aid them in their digital marketing activities.
Creometric and the Goan Culinary Club
Creometric being a completely Goan-based digital agency well versed with the Goan market is more than capable of handling digital marketing for the Goan Culinary Club. Creometric services a wide range of clients, especially those from the hotel, restaurant and nightlife sector.
The importance of the Goan Culinary Club
Goan cuisine is a fusion of Indian and Portuguese cooking styles. The best recipes are the ones passed down from generation to generation. However, the dilution of authenticity has led the Goan Culinary Club to constantly keep coming up with new initiatives.
Some of the initiatives taken in a recent meeting include: building awareness, promoting Goan cuisine and raising the level of professionalism to showcase authentic Goan food.
Introducing the “All Goan Breakfast” at Taj Holiday Village
Executive chef of Taj Holiday Village, Hrudananda Behera found the Goan pao (bread) made by the poder was quite inferior in quality. In order to rectify the problem, he sought to learn the art of making bread. After a great learning experience and much experimentation, Taj now makes their own Goan bread from scratch and organizes an ‘All Goan breakfast’ consisting of Ras Omelette, Patal Bhaji and Chorizo, to name a few items on the breakfast.
The Buddy Program
This program is an opportunity for budding chefs who’ve completed training to work with top chefs in the kitchen. These budding chefs will act as a buddy to the top chef and work closely with them for a couple of months. They will receive training, interact with diners, understand their views and communicate this information to the kitchen.
Preserving the Authenticity of Goan Cuisine
Well-known food columnist, Odette Mascarenhas, also the brain behind the Goan Culinary Club finds that though restaurants include authentic Goan dishes on their menu, the quality of the food has taken a backseat. In order to lend a helping hand to fellow restaurants and bring quality to the forefront, she suggests organising a training session. The session will train chefs to cook 3 dishes: Cafreal, Fish Curry and Xacuti.
While these initiatives are underway, Creometric is gearing up to help the Goan Culinary Club create a presence online and amplify results through the use of social media and other digital platforms.