The countries in the Middle East and North African (MENA) are moving on from their excessive dependence on oil and gas.
As per a report by IDC, the annual spending on digital transformation endeavours is expected to pass approx. $40 billion by 2022.
This digital transformation has seeped onto all industry verticals, especially UI UX design. Its massive potential in creating an engaging user experience has seen UI UX design and its trends grow exponentially around the world.
The creation of need
As a new business, your business plan should include identifying a need for digital products.
As a UI UX design agency, it is your duty to deliver a tailored product specific to the needs of the users. Even if you are a product startup, keep in mind the needs of the people.
UI UX design is anyway a core value proposition for digital products. Price is another proposition that still works for numerous companies, but design still stays number one.
More than the pricing, it is customization, security, and convenience that ranks higher. Aesthetics is not a luxury when it comes to delivering stunning products. It is a must-have for any product/app.
A clear reminder of this is the explosion of Fintech platforms worldwide. Fintechs leverage their user-friendly interface and enhanced usability quotient. This lures customers who are already accustomed to traditional banking methods.
As enterprises work on a strategic shift in order to deliver stunning user experience and user interface, it is this dependence on design that covers a startup/company’s long-term business strategies.
Some other industries that are seeing a rise in UI UX adoption are retail, services, telecom, transportation, BFSI, and media.
The age of digital products
Through artificial intelligence and machine learning, customers can interact with your product in real-time. This digitally evolved customer is constantly connected and is keen to explore the product’s usability and features.
Consistency across all touchpoints in the product user journey builds trustworthiness and uplifts the confidence of the customer. You can take this a step further by asking them to adopt a ‘shop online, browse in-store’ model.
The seamless multi-channel switch can be achieved by a strong UI UX design. Do remember to nail the user experience bit, because a digitally aware customer won’t shy away from posting bad reviews on social media. This could damage your brand value tremendously.
“A happy customer must become your brand evangelist”
Virtual dressing in e-commerce and virtual tours in megastores are just a couple of reasons why digital transformation is the way ahead. UI UX design plays a massive role in this.
Personalization of custom services is not a new concept. Facebook is one example where personalized feeds are shown to users based on interest and behavior.
UI UX design plays a crucial role in persona-based end-user offerings. In the UAE, an online apparel buyer expects more than just the standard ordering, delivery, and returns. Nearly 65% of those customers expect personalization to be involved.
UI UX design aligns with company growth
If your product’s interface design is not catchy enough, it will demotivate users to explore your product. Bounce rate will go high. It takes nearly 0.05 seconds for a user to come up with an opinion about your website or app.
The end goal is to turn any visitor into an engaged customer. A subtle touch can be inserting a progress bar, which allows the user to understand the known duration to wait. Bounce rate problem solved.
Next up, acquisition costs.
“Good UX is the best advertisement for your product”
Positive reviews, feedback, and positive word of mouth is now the deciding factor for users when adopting a new product. Half of your branding exercise is already complete if your customer speaks well about your product.
Retaining older customers is ten times cheaper than acquiring a new one. They also help you build a nuanced view of who your customers are. A customer satisfaction score can have a direct correlation to the design.
A pleasant experience creates a bond between the brand and the user. If the design is flawed, there will be a massive burden on customer support teams and developers alike.
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