Every year, Media Promotions Pvt. Ltd. holds a number of large scale exhibitions in the state. Their first major exhibition for 2019 was the Interior & Exterior Expo, held from the 31st of January to the 3rd of February, held at Dr. Shyama Prasad Mukherjee stadium in Bambolim. The management at Media Promotions Goa approached Creometric, a digital marketing agency located in Porvorim to help them with a digital marketing campaign that would spread the word about this mega-exhibition and draw visitors in large numbers.
Focusing on gaining exhibitors & visitors for the expo, Creometric’s strategy was simple. Their target audience comprised of people from locations such as Kolhapur, Kudal, Mumbai, Pune, Ratnagiri; Bangalore, Belgaum, Hubli, Karwar, Mangalore; Chennai, Tamil Nadu; Goa; Hyderabad, and Telangana.
In the first five months, the Creometric team worked on getting exhibitor leads for the expo and in the last month, they concentrated on drawing in visitors to the event.
The ads they put out were divided into four kinds:
- Awareness ads: With these ads, people stayed informed about the Interior & Exterior Expo and through them, Creometric recieved more than thirty lakh impressions.
- Lead ads: These were Facebook lead ads where people were directed to a link for a pre-populated form wherein they could fill in their details.
- Traffic ads: These ads directed people to click on a URL which took them to the website pertaining to the expo. According to the data collected, over ten thousand clicks were recorded.
- Event ads: This ad was posted to Media Promotions Goa’s Facebook page in a bid to collect responses from users which resulted in more than a thousand people showing an interest in attending.
Due to Creometric’s social media marketing campaign for the Interior & Exterior Expo, approximately 4000 visitors attended the event over the four days that it was held.
Media Promotions Pvt. Ltd. has been around for over two decades and is a leading name in organizing exhibitions, event management & media services in the state. The Interior & Exterior Expo is one such exhibition comprising of a number of exhibitors ranging from Building & Construction, Home Decor, Furniture, Furnishings & Accessories, Interior Design to Real Estate Consultants, Hoteliers, just to name a few.
The organizers also agreed that the expo was a grand success and were extremely appreciative of the work that Creometric did to make it possible. As a result, the Creometric team has been asked to come up with another marketing campaign for their next big event which is the Goa Food & Hospitality Expo 2019.
If you too would like to promote your services and products in the digital space, contact Creometric on their official website for more details.