All the companies under Nordic Intent are known for their work culture and lifestyle. At least once a month, each company organizes an individual team building or an interactive knowledge sharing session with their own respective teams to break the monotony of their workspace. Knowledge sharing is known to enable individuals to stimulate innovation and the cultural changes needed to evolve the organization and meet changing business needs. Keeping the above idea in mind, the ‘Creosters’ were in for a huge surprise when one of the co-founders Mr. Judah Fernandez, came in to give a session on the relevance of design and marketing in a creative field.
The session began with the team discussing different ways to approach a client with a marketing strategy. The do’s and don’ts during communication and relevance of the strategy you come up with for the respective client were few of the pointers discussed and debated during this part of the session.
Once that was clear in everyone’s head, the next segment spread light on the marketing hourglass. This includes seven phases that every client goes through when buying any product or service, namely: Know, Like, Trust, Try, Buy, Repeat, and Refer. All these points are important in any marketing agency for the growth of the company. The Know, Like, and Trust should be generated through the content of any company, and the rest will follow.
Skills and Knowledge are NOT enough
The next topic discussed was on the importance of skills and knowledge. Even though the two matters as much as any other aspect in building a successful company, they’re not enough on their own. You may be the best in your field with the maximum experience, but until your clients see you like the best, it doesn’t matter. As Li Ka Shing rightly said, “A good reputation for yourself and for your company, is an invaluable asset, not reflected in your balance sheet”; It is your reputation that will determine your success or failure in any field.
As this knowledge sharing session was based on marketing and design, the second segment spoke about aspects and the goals of good design. Judah shed light on what one should aim to achieve when creating posts, and how to spread awareness with a purpose. To help everyone understand better, he gave the entire Creometric team a task to design a campaign idea for a service around Diwali. The group enthusiastically participated in the given assignment and discussed goals and ways the campaign could be done better.
The session then ended with a discussion on the different social media platforms and how content should be tailor-made to suit each one specifically. Just as a snifter is made for cognac, a goblet for wine and a cup and saucer for tea, each social media platform has its own purpose with respect to content posted or shared.
Wish to read more of the knowledge sharing sessions held in various companies under Nordic intent? Here are some of the other team building activities held in the past.