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“The universe is made of stories, not atoms.” – Muriel Rukeyser
“The universe is made of stories, not atoms.”
– Muriel Rukeyser
What are the high-rating qualities you look for in every entrepreneur? Confidence, determination, creativity, discipline, work ethic, spirit, passion. However, even though an entrepreneur may have some or all of these qualities, there’s one trait common to successful startup founders. It’s mastering the art of storytelling.
Storytelling is no longer only the stuff of children’s bedtime sessions. This low-cost tool has been hijacked by business strategists to catapult even the tiniest brands into the spotlight. Almost every successful entrepreneur can tell a story but to tell a story in a manner in which your audience can easily visualize what you are saying is the key.
Storytelling is by far the most important thing to be able to do to get your audience to be interested in hearing more about your product or services. Once they hear your story and understand it, they are under the impression that you have identified their problem and are capable of solving it.
Here are some tips to keep in mind if you need to build an interesting story for your brand.
Once you have hooked on to the interest of that person, you are 90% there. If your story does not serve to get them interested, you will never be able to close them. Emotion drives the brain faster than facts, so use that to get your customers to a place that will enable you to relay the facts. This storytelling capability has helped multiple founders in the past to not just raise money but also sell the enterprise.
If you are a startup, Nordic Intent offers growth opportunities for startups to scale faster, and get access to the latest tech and expertise, all at a startup-friendly price. Get in touch with us today!
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