“The universe is made of stories, not atoms.”
– Muriel Rukeyser
What are the high-rating qualities you look for in every entrepreneur? Confidence, determination, creativity, discipline, work ethic, spirit, passion. However, even though an entrepreneur may have some or all of these qualities, there’s one trait common to successful startup founders. It’s mastering the art of storytelling.
Storytelling is no longer only the stuff of children’s bedtime sessions. This low-cost tool has been hijacked by business strategists to catapult even the tiniest brands into the spotlight. Almost every successful entrepreneur can tell a story but to tell a story in a manner in which your audience can easily visualize what you are saying is the key.
Want Your Message To Stick? Tell A Story
Storytelling is by far the most important thing to be able to do to get your audience to be interested in hearing more about your product or services. Once they hear your story and understand it, they are under the impression that you have identified their problem and are capable of solving it.
Here are some tips to keep in mind if you need to build an interesting story for your brand.
- For start-ups, storytelling has little, if anything, to do with budget and everything to do with ideas and careful execution.
- Try and incorporate the story about your company’s existence into the About us section of your website. Answer questions about how the company was founded, how the founders met, your biggest hurdles and achievements, the principles your business runs by etc.
- Work storytelling into your pitches and use it to frame how you’re refreshingly different in comparison to your competitors.
- Use your customers’ stories or reviews for testimonials and case studies. It will build trust and faith among the customer base. Customers are usually willing to help, especially if you reward them for their time.
- Understand that you have not more than 10 seconds to capture the attention of your audience. After 10 seconds, the human mind has already decided if it wants to hear more or not.
Storytelling Is Something All Businesses Can & Should Be Doing.
Once you have hooked on to the interest of that person, you are 90% there. If your story does not serve to get them interested, you will never be able to close them. Emotion drives the brain faster than facts, so use that to get your customers to a place that will enable you to relay the facts. This storytelling capability has helped multiple founders in the past to not just raise money but also sell the enterprise.
If you are a startup, Nordic Intent offers growth opportunities for startups to scale faster, and get access to the latest tech and expertise, all at a startup-friendly price. Get in touch with us today!